Srijan Group’s Greenfield City is a hugely popular project in South Kolkata. The 45-acre project has more than a dozen blocks, with more to come. Despite its popularity and the developer’s goodwill, advertising had fatigued and sales were down. Headliners was tasked with a refresh of the brand’s marketing, and of reviving sales.
As Greenfield City nears completion, new USPs emerge—it is the only township in Kolkata’s market with a ready project and a thriving community of 3400+ families. Our campaign articulated the unique experience of moving into an already established residential community: Happiness unlimited.
Managing an omnichannel performance marketing campaign means continuously optimising for performance and outcomes. We deployed a range of creatives across Facebook, Google Display & Search networks, and YouTube: resulting in significant reach, and an increase in sales per month.
